PITCH, CLOSE, MAKE MONEY, REPEAT…
Your services are valuable, so let’s make sure you can sell the S#!T out of them!
“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” – Seth Godin
What I Can Do for You
My name is Laura Allen and I can train you to not only pitch your business but to make money doing it.
It’s time to put your cards on the table. A great idea can only take a business so far. There are only so many set backs a company or individual can withstand. Do you want to watch your business slowly fail?
The way I see it you have two options, keep throwing darts blindly hoping something will stick… Or let me help you learn to sell your business.
DEEP DIVE INTO YOUR CURRENT BIZ
What’s working? What is profitable. We take an honest, unflinching look and start building from there. No judgements. We need to look at what you are doing now, so that we know how to approach sales in the future. I’ve got my pitchfork ready and we’re gonna start DIGGING into your business.
IDENTIFY YOUR NICHE (OR NICHES)
What sets you apart from the competition? Let’s find an exciting niche for you to OWN. If you are not sure what to focus on, that’s okay we’ll work on this together.
IDENTIFY AND LOCATE YOUR IDEAL CLIENTS
My clients tell me that this module alone is worth the cost of the entire 10 session program. Are you currently in a situation where 20% of your clients drain about 80% of your time and energy? If so, you are not alone!! This is so common, in fact, that I spent two years finding a new, more efficient ways to determine who ideal clients are and how to find them. As part of this process, you’ll also get ready to banish those clients from Hell who no longer serve you or who push your boundaries.
CRAFT YOUR SALES PITCH (YOUR 15-SECONDPITCH, TO BE PRECISE.)
It’s simple. If you can’t explain what you do, no one is going to buy from you. Sounds harsh, but it’s true. And since we live in a world where people are constantly distracted and looking for the next shiny object, you need to be able to explain who you are and what you do in just 15 Seconds. Don’t worry, I can help you do this.
TURN UP THE HEAT!! (LET’S SKIP THE “SECRET SAUCE” AND FIND YOUR HOT SAUCE INSTEAD!)
We take a close look at the services you are currently offering and find ways to optimize them. Chances are, you are charging too little for your efforts. That’s all about to change. What OTHER potential offers could you create? Let’s take time to explore this, so we are confident that you are maximizing what you have to offer. BOLD offers are HOT and easy for a potential client to say “Hell, YES!” to!!
BUILD YOUR POSSE
No successful business person has ever done it alone! I’ll show you how to find and recruit your own “posse” (aka a group of peers) who has your back and who will go out of their way to help and support you as you grow your business. (And of course you’ll do the same for them, because that’s who the posse works!)
DRAFT YOUR 3RD PARTY PITCH
You know how most women are happy to tell you about their favorite restaurant, doctor or web designer? I call that the “3rd Party Pitch” and it is the most important pitch that there is. Yet, most people don’t know how to effectively use it. Women are naturally wired to be CONNECTORS. We’re learned from an early age to be inclusive and to share. Together, we will harness the power of the 3rd party pitch and empower your loyal, trusted peers to pitch you the way that you’d want them to.
PITCH YOUR PLATFORMS
Together, we will choose the Top 3 social Platforms for you to utilize to spread your sales message and attract ideal clients. It’s better to focus on 3 platforms consistently than to make an inconsistent half-hearted attempt on ALL of the platforms.
PITCHING TO A LARGER AUDIENCE
You only have so much time in the day, so you need to focus on where you can have the greatest impact. We’ll discuss ways for you to expand your reach to a larger audience. This could include: Pitching to be a guest on podcasts, pitching to be a guest speaker at an in-person event or maybe even writing a book to establish yourself as the go-to expert in your newly defined niche.
KEEP THOSE SALES FIRES BURNING!!
We’ve been focusing on how to turn up the heat in your business and get clients burning up the phone lines (or high-speed internet lines!) to work with you. Now, it’s time to plan for the future. You’ve seen that there are ways to stand in your power AND sell your services, without the hell. We want to keep the momentum going, so we discuss the best actions to take now and in the next 60 days.